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PROMOTIONAL PRODUCTS
ideas@incentives.com
 
                         Tips for Successful Promotional Campaigns
 
To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

1. Define a specific objective.

Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.


2. Determine a workable distribution plan to a targeted audience. Distribution of a promotional product is as important as the item itself. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.

3. Create a central theme.
Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.


4. Develop a message to support the theme.
Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind.


5. Select a promotional product that bears a natural relationship to your profession or communications theme.

6. Don't pick an item based solely on uniqueness, price or perceived value. The most effective promotional products are used in a cohesive, well-planned campaign.
Above & Beyond Incentives will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few.